Contest Starter: Various
Seo contest running dates: January 16, 2004 - April 16, 2004
Total Prize amount: NA
Search engines used: Google
Keyword Phrase: serps
Places Paid: NA
Monthly Results Prize: NA
Final Results Prize: NA

Details and Rules:  The competition originated in the Usenet newsgroup alt.internet.search-engines. "Serps" was chosen as the keyword for the initial competition, primarily due to the fact it is an acronym for Search Engine Results Page. Not a well known word, except by SEOs, this meant it was not a particularly competitive target, allowing for the tracking of competing sites to be reasonably easy. SEO professional Brett Tabke claims to have invented the abbreviation in 2000 in a forum post on his site webmasterworld.com. The seo competition officially began on January 16 2004, and ended April 16 2004. There was no entry fee and no prize, and the competition was open to all.